Our mission

Customer in home

Sky is Britain and Ireland’s leading home entertainment and communications provider.

Our business was launched in the belief that people wanted a better choice of TV. Ever since, we have constantly strived to improve that choice and to find new ways to better serve our customers. Today, we are a valued part of life in over 11 million homes.


As we have grown, we have developed three core capabilities: content, technology and customers. The success of our business today, and the strong position we hold for the future, comes from the unique way in which we bring these strengths together in the products and service we offer.

We also believe the way we do business is as important as what we do. Our ‘Believe in better’ ethos means doing the right thing and taking responsibility for our actions day to day. It also means reaching beyond our business to make a positive contribution to a more sustainable society. We call this seeing the bigger picture and it is fundamental to our success.

We believe in better.

More than one in three households in the UK and Ireland have already chosen Sky.