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25 March 2010
Sky Player to Launch on Internet Connected TVs and Further Freeview IPTV Set-Top Boxes

Sky Player, Sky’s online TV service, is to launch on a range of new internet connected TVs and set-top boxes following agreements with Cello, a manufacturer of LCD TVs, and 3View, a provider of hybrid DTT (digital terrestrial television) and IPTV set-top boxes.  

Sky Player offers Sky customers the opportunity to access a wide range of live TV channels as well as the UK’s most comprehensive video-on-demand service, with content spanning a range of leading broadcasters.  

Cello is a leading provider of LCD TVs and launched the iViewer in 2009, the UK’s first internet connected TV that enabled consumers to access internet-based media directly – without the need for a set-top box, games console or computer.  

3View offers leading edge personal video recorders (PVRs) which also combine access to internet video services with DTT broadcasts.  

Both companies offer their products through major consumer electronics retailers and Sky Player will be available as a pay TV option on both platforms.  

These latest additions to Sky Player’s distribution footprint means that customers now have wide range of different access points for the service. As with access to Sky Player via PC, Mac, Windows Media Center, XBox 360 and Fetch TV, existing Sky TV customers will be able to access Sky Player content on a bonus basis based on their core Sky DTH and product subscriptions, whilst non-Sky customers will be able to sign up to a choice of TV packages via monthly subscription.  

Griff Parry, Sky’s Director of On-Demand, comments: “The coming together of ground-breaking video services like Sky Player with innovative platforms like Cello and 3View demonstrates the vibrancy of the evolving internet video-on-demand sector.  We will continue to look at opportunities to distribute Sky Player across new platforms, to give consumers even more choice and control over how they access high-quality pay TV content.”  

John Donovan, Managing Director of 3view said, “3view combines the latest free TV with fantastic internet content, so the deal with Sky Player is a perfect fit for us.  Sky is using the power of the Internet to deliver quality content in an intelligent and consumer friendly way.  By offering Sky Player on 3view’s simple to use, broadband connected set-top box, we are giving Sky access to a whole new market.  Not only this, but it provides 3view users with access to a great range of movies, sport and other Sky programmes.”  

For more information on Sky Player TV, visit    


About Sky  

Sky operates the most comprehensive multichannel, multi-platform television service in the UK and Ireland.  Over 9.7 million homes enjoy an unprecedented choice of movies, news, entertainment and sports channels.  Sky continues to break new ground with its own portfolio of channels: Sky1 combines its commitment to UK production with the best of the US; Sky Arts continues to embrace new audiences as the UK’s only dedicated arts channel brand; Sky Sports is still raising the bar in sports broadcasting; and Sky News remains a pioneer in multiplatform television news.  

Almost 6.5 million Sky homes now enjoy the control and flexibility of Sky+ and 2.1 million homes have already joined Sky+HD, which provides access to 37 dedicated HD channels and future innovative services such broadband-enabled video-on-demand and 3D TV.  

Sky has also been the UK’s fastest growing broadband and fixed-telephony provider for the last two years.  

About Sky Player  

Sky Player TV was launched in December 2008 as a dedicated online subscription TV service, providing an alternative way to subscribe to Sky TV, without the need to subscribe to an existing TV-based service. It built upon the success of Sky Player, which launched in 2006 as a bonus service for Sky’s Direct-to-Home (DTH) customer base, allowing Sky customers to access live channels and on demand content via the internet.  It currently provides access to channel brands such as Sky Sports, Sky Movies, Sky News, History, National Geographic. Crime & Investigation, the BBC, G.O.L.D, Eden, MTV, ESPN, Sky1, Disney Channel, Living, Bravo and Nickelodeon, among others.  Customers can access Sky Player via their PC, Mac, Windows Media Center on Windows 7 and Xbox 360.  

Sky subscribers can access channels that they have in their core subscription, with viewing of these channels live requiring additional entitlements (namely Sky Multiroom, Sky Broadband Unlimited, or the payment of a Sky Player Multiroom subscription of £9.75).  Non– Sky TV customers require a monthly subscription which starts at £15 per month to Sky Player TV Entertainment Pack, customers who want watch Sky Sports 1, 2, 3, 4,  ESPN and Sky Movie channels will be able to add these channels to their Entertainment Pack for an additional cost.  In addition to the live channels, customers will also have access to a selection of on demand programmes from selected channels they subscribe to.     

About Cello  

Cello Electronics is a leading manufacturer of cutting-edge, affordable LCD TVs which has been operating since 2001 and ranked number 42 in this year’s Sunday Times Tech Track 100, which lists the fastest growing technology companies in the UK. Based in the north of England and boasting a turnover of £40m, Cello invests heavily in R&D meaning it is able to bring new technology to the market place quickly and cost effectively. It also operates the best after-sales services in the industry, through associate company Contrast Technology.  

As well as selling its own brand products via retailers including the co-op, Netto, Sainsbury’s, JD Williams, Express Gifts, Bennetts Retail, Tesco (Southern Ireland), Staples and Office Depot, Cello also owns an additional brand Neon, which is sold exclusively through Morrisons Supermarkets. In addition, the company also manufactures own brand products for the likes of Marks & Spencer, Littlewoods, Grattan, Next and German brand SEG.  

For further information please visit  

About 3View TV Ltd  

3view is a UK-based start-up which has designed and built the first true next generation HD set-top box.  3view brings together TV and Internet in a seamless experience, allowing people to view free-to-air Standard and High Definition channels at the same time as having access to the best of the Internet. 3view lets users access all UK free-to-air channels through a digital aerial, as well as full screen Sky Player and Youtube. In addition, 3view features open-standard widgets which give people access to the best of the Internet through their television.  

3view is a UK company and was incorporated in July 2009.  The company was set up as there was no set top box on the market which effectively combined the best of the Internet with free to air TV in a single package.  In doing so, 3view is challenging conventional rigid methods of broadcast delivery using advanced technology and open standards to provide the benefits of Internet TV and video direct to the consumer. 3view aims to use the Internet attributes of openness, community and personalisation to deliver users with a higher quality and more in-depth experience from their set-top box.  

Mike Luckwell ( is 3view’s major shareholder and Chairman. Mike is well-known for his involvement in a number of successful companies in the media space, investing in companies such as Carlton and WPP.

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