Press release

Back to news articles

08 July 2011
Sky Go Launches as Customers Get Even Better Value from Sky

Subscription prices frozen for 10 million customers for at least 12 months

Sky has today unveiled two new ways for customers to get more value and enjoyment from their subscription. First, and at no extra charge, customers can now watch live TV on the move with the launch of Sky Go, a new service which has launched for laptops, PCs and Macs and will roll out on iPhone, iPad and iPod touch in time for the beginning of the Premier League football season. Second, Sky is freezing its subscription prices until at least September 2012 to give customers peace of mind at a time when many other household bills are on the rise. Both moves are part of Sky’s commitment to ensure that customers get great value from their subscription and to create more reasons to choose Sky.

Available to all 10 million Sky TV customers, Sky Go brings together a range of channels, including all five Sky Sports channels, in one simple to use package. Customers can register up to two Sky Go devices to watch a selection of the live TV channels they get as part of their TV subscription, so there’s no need to miss the action while they’re out and about. With Sky Go, you’ll be able to catch the latest news headlines on the bus home, enjoy every Test Match ball at your desk, or see the winning putt on the final green as you wait in the check-out queue.

Sky Go is the latest in a series of moves to add more value to the Sky subscription and give customers even more reasons to join or stay with Sky. In the last year alone Sky customers have benefited from a wide range of enhancements to their Sky subscription, at no extra charge. These include:

More great content:

  • Sky Atlantic – home to epic shows such as Game of Thrones, Boardwalk Empire and Mildred Pierce, Sky Atlantic launched free and exclusive to all Sky customers in February 2011 and has already become one of their favourite channels.
  • Sky Living – since it became part of the Sky family of channels, customers are benefitting from a 25% increase in Sky Living’s programme spend.
  • More British programmes – after the success of programmes such as Mad Dogs, The Runaway, Got to Dance and the BAFTA-winning Flying Monsters 3D, Sky will increase investment in original British content by 50% over the next three years. This means more great entertainment, drama, arts, comedy and documentaries, as well as on-going innovation in sports and news coverage.

More great innovation:

  • Sky Anytime+ – Customers with Sky Broadband now have access to a huge library of TV on demand at no extra monthly cost, including, for Sky Movies subscribers, more than 500 movies to watch whenever they like.
  • Sky 3D – available on a bonus basis to Sky World HD customers since October 2010, Sky 3D is Britain’s only 3D TV channel, offering great movies, live sport and award-winning arts and documentaries.
  • Sky News for iPad – one of the most innovative and highly-rated news apps, Sky News for iPad is available to all Sky TV customers for free.
  • Sky+HD 1 terabyte box – which is now available to existing Sky TV customers for as little as £49 when upgrading to Sky’s HD service online via

Today Sky is also confirming that customers will continue to enjoy all this great content and innovation for the next year without any increase to their Sky subscription price. In recognition of the tough economic conditions affecting many customers, Sky is freezing subscription prices across all TV, broadband and talk products for at least 12 months from 1st September 2011. All of Sky’s existing 10 million customers will benefit from the price freeze, as will all new customers who join before 31st August 2011.

Andrea Zappia, Managing Director of Sky’s Customer Group, comments:

"We’re committed to keep innovating so that our customers enjoy the best possible entertainment experience. Sky Go is just the latest example of how we’re giving people a better choice of programmes combined with better ways to watch.

"As a business fortunate enough to reach more than one in three homes in the UK, we know the economy is tough for customers and we want to help at a time when many household bills are going up. With subscription prices frozen for at least a year, our customers can look forward to getting more than ever from Sky."


Notes to editors:

Sky Go

Sky Go will give customers yet more control and choice over how, when and where they enjoy Sky. Each Sky home will be entitled to register up to two compatible devices, through which they can enjoy access to live channels and selected on-demand content.

Across iPhone, iPod Touch and iPad, customers will be able to access all five Sky Sports channels, ESPN and Sky News, with further channels and devices to be added over time.

On laptops and computers customers will be able to access more than 30 live channels, including all five Sky Sports channels, Sky Movies, Sky News, Sky 1, Sky Atlantic, Sky Arts, MTV, Disney, G.O.LD, Nickelodeon, NatGeo, History, Eden and ESPN, supported by an extensive library of on-demand content.

Sky Go will be available from August to non-Sky TV customers, with monthly subscriptions priced from £15-£40. Sky will also remain available on Xbox and Fetch TV, but will rebrand simply as Sky (currently Sky Player).

In time, Sky Go will be supported by Sky’s acquisition earlier this year of The Cloud, a leading public Wi-Fi network that offers wireless access in over 4,500 public locations - across coffee shops, hotels, restaurants, public transport hubs and other public spaces. Out-of-home Wi-Fi will support a higher quality experience for online services including Sky Go and other high bandwidth services and applications. Fuller details on the roll out of network, including timings, will be announced in due course.

For more information on Sky Go, please see the video blog from Brian Lenz, Director of Product Design & Development, on our Sky Views blog.

Sky+HD 1 Terabyte box

The 1 terabyte Sky+HD box offers four times more personal storage than our latest Sky+HD box. This equates to 240 hours of HD content, 740 hours of SD content and approximately 100 movies in HD.

The box offers customers a number of benefits including Sky+, access to Europe’s leading HD TV service, Sky+HD, and Europe’s first 3D TV channel, Sky 3D, which offers customers the opportunity to watch live sport, blockbuster movies, documentaries and arts in 3D. The broadband-enabled box also provides the foundation for Sky Anytime+, the comprehensive video-on-demand service from Sky available to Sky TV customers who take Sky Broadband and live in a Sky Broadband network area.

The £49 upgrade deal is only available via for customers upgrading to HD for the first time. The box - which previously retailed at £249 – will also be available at the following prices:

  • Existing Sky+HD customers upgrading to Sky Multiroom - £49.
  • Existing Sky+HD customer who wish to upgrade their set-top box - £149.
  • New customers joining Sky for the first time and subscribing to Sky’s HD service - £149.
  • Customers choosing not to subscribe to Sky+HD - 1 terabyte box remains at its current price point of £249.

Standard installation charges also apply.

Sky Anytime+

Available for Sky TV customers with a Sky+HD set-top box and who live in a Sky Broadband network area.

Price freeze

Applies to current Sky monthly subscriptions. Prices held until 31st August 2012. Excludes offers, call rates, administration charges, VAT changes and if a customer changes their package.

Back to top