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28 November 2012
NOW TV continues to extend reach with Roku launch

*NOW TV on Roku® streaming players available from today
*Free 30 day trial available
*Access to more of the latest and biggest movies

NOW TV, the internet TV service powered by Sky, is now available on Roku streaming players.

NOW TV offers instant access to Sky Movies – the UK’s most popular subscription movies service – with no contract, set-up costs or installation. New customers can take advantage of a free 30 day trial of the service, plus also benefit from a three-month introductory offer of £8.99 a month.

Roku users will, from today, be able to find NOW TV within the Roku Channel Store and once registered for NOW TV online will be able to access the movies they choose instantly. Once they have connected their Roku box to their TV and home WiFi network, NOW TV customers will be able to watch their favourite movies on their main TV, as well as continue to watch them out and about through their smartphone, tablet or laptop. NOW TV is already available on PC, Mac, iPhone, iPad, selected Android smartphones, and other connected devices. 

NOW TV customers can enjoy blockbuster releases around six months after they have ended their run in cinemas.  Each month, customers can enjoy access to up to 20 new premieres – at least 12 months before they become available on Netflix or LOVEFiLM Instant. Sky Movies is also offering exclusive access to the most successful movie franchise ever, with customers able to enjoy all 8 Harry Potter films on-demand throughout the Christmas holidays.  Other top titles which customers can enjoy in the next few weeks include In Time, Young Adult, Jack and Jill and Contagion.

More great Sky content will also be added to NOW TV, with Sky Sports due to be introduced in the next few months.  This will enable NOW TV customers to enjoy live action from the Barclays Premier League, UEFA Champions League, England Test cricket, Heineken Cup rugby, ATP tennis, F1™, Masters Golf and much more. The introduction of Sky Sports will be followed on NOW TV by must-see shows from Sky 1, Sky Atlantic, Sky Arts and Sky Living, including home-grown drama, original comedy and US shows.

Roku streaming players are known for their low prices, ease of use and quality selection of entertainment. NOW TV is available on compatible Roku LT and Roku 2 XS boxes. Both are available in the UK for suggested retail prices of £49.99 and £99.99 respectively.

Both models feature more than 300 channels of streaming entertainment including on-­demand films and programmes; live and on-demand sports from MLB.TV and Ultimate Fighting Championship organisation; music from Rdio; photos and videos from Facebook and Flickr; news and entertainment on WSJ Live from the Wall Street Journal, and others from around the world – as well as casual games like Angry Birds.

Simon Creasey, Director of NOW TV, comments: “More and more consumers are demanding easy access to a greater choice of high-quality entertainment over internet-connected devices – and NOW TV is here to meet that demand. Following today’s launch on Roku, our customers now have another way of streaming their favourite movies to their main TV screen, while at the same time can continue to enjoy access out and about via iPad and smartphones. At the same time as we’re rolling NOW TV out to new platforms and devices, we’re also preparing to increase the range and choice of great Sky content that our customers can access.”

Clive Hudson, Roku Vice President and General Manager, Europe, adds: “NOW TV is a tremendous addition to the growing selection of entertainment available from Roku. NOW TV is a really compelling content proposition for UK consumers who want to enjoy watching the latest movies from Sky, and with no long-term contract.”

More information on NOW TV is available from

Customers can find their nearest Roku retailer by visiting:


For more information:


Hannah Smith
Consumer PR Manager
020 7032 6791


Frank Smith
01625 507208

Tricia Arana Mifsud
011 1-408-898-4452
Twitter: @nowtv

About NOW TV

NOW TV, powered by Sky, provides instant and simple access to hundreds of films from Sky Movies. Taking advantage of the rapid growth in broadband-connected devices, and building on Sky’s experience in multi-platform TV, the service provides an additional choice to access and enjoy Sky’s content.

NOW TV offers access to some of Sky’s most popular programming. Sky Movies is currently available and the service will expand to offer Sky Sports and Sky Entertainment. Sky Movies is the UK’s most popular subscription movies service giving access to 600 different movies on demand including up to five new and exclusive Sky Movies premieres each week. Sky Movies also showcases most of the year’s biggest blockbusters, with around three-quarters of the year’s top 100 movies, based on UK box office performance in the previous year.  In addition, over 1,000 movies including ‘now on DVD’ and classic titles will be available on NOW TV on pay-as-you-go basis through Sky Store from early 2013.

NOW TV is available to anyone 18 or over in the UK with a broadband or 3G connection across a wide range of connected devices including PC, Mac, selected Android smartphones, iOS devices, YouView and Xbox (the Sky Movies live channels are not available on YouView and an Xbox live gold subscription is required to watch on Xbox 360). Each device will benefits from an optimised design to deliver quality streaming with buffering minimized by the use of adaptive bitrate technology.

There is no minimum contract and soon customers will be able to choose from a variety of pricing options, including options for Sky Sports and Entertainment which are yet to be announced.  Currently customers can get unlimited access to Sky Movies at a cost of £15 a month. New customers can currently take advantage of a 30 day free trial followed by a three-month introductory offer of £8.99 a month.

About Roku Inc.

Roku is the leading streaming platform for delivering video, music and casual games to the TV. Roku launched its first TV streaming player in 2008, and today streams hundreds of entertainment channels to millions of customers. Roku offers two models – the LT at £49.00 and the XS at £99.00 – and the players are available from major retailers in the U.K. including,, Currys, Maplin and Tesco direct.

Headquartered in Saratoga, Calif.; Roku was founded by Anthony Wood, inventor of the DVR. For more information, visit


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