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05 October 2012
Ryder Cup heralds a record-breaking weekend for Sky Go
Figures released today reveal that the live Sky Sports coverage of last weekend’s Ryder Cup attracted record levels of online and mobile viewing to Sky’s award-winning multiplatform TV service Sky Go.
Alongside the live HD and 3D coverage on Sky Sports, which reached almost 5 million TV viewers during the course of the tournament, a record-breaking 700,000 Sky customers followed the live action through Sky Go, which is available to Sky TV customers free of charge on a range of internet-connected devices including iPad, iPhone and selected Android smartphones.
As Team Europe completed their comeback on Sunday evening, a peak audience of more than 200,000 were watching online or on mobile through the service.
Alongside the hundreds of thousands of Sky customers using Sky Go to watch live coverage, more than 900,000 visitors also came to the Sky Sports website and mobile phone apps to keep up to date with the latest news from the tournament.
Additionally, 174,000 Sky customers accessed the interactive coverage of the tournament through the red button on their Sky+HD box.
Luke Bradley-Jones, Brand Director, TV Products, comments: “These record-breaking figures for Sky Go demonstrate how Sky customers are increasing embracing new technologies to make sure they don’t miss a moment of the action. Sky Sports’ coverage of last weekend’s dramatic Ryder Cup had Sky customers in their hundreds of thousands reaching for their smartphones and mobile tablets to enjoy stunning live coverage and up-to-the-minute news.”
Sky has already confirmed that it will be the host broadcaster for the next three Ryder Cup competitions, at Gleneagles in 2014, Minnesota in 2016 and Paris in 2018.
For more detail on the viewing figures, please see Luke Bradley-Jones’ blog on Sky Views.
For more information:
Matt Beake, Corporate Communications, Sky - email@example.com
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