Thursday, September 29, 2011, 14:05
At Sky, we’re always on the lookout for new ways to make people aware of some of the great content across our channels, and happily over the last few years, the explosion of social media platforms has provided us with some innovative new ways of communicating with our customers.
As a result, this week we're collaborating with Twitter on a new campaign being rolled out across a number of major UK rail stations, where members of the public will be able to engage directly with Sky via large digital billboards using a #whatsonsky hash-tag.
Using the hashtag, members of the public can tweet us with their programme-related questions. The tweets are then sorted by our social media agency Jam, and all the tweets are then responded to with a recommendation for a programme coming up later that day on Sky, which appear on the billboards. Tweets from users who have a large number of followers or have accounts that are widely retweeted, meanwhile, are replied to with a bespoke response which is based on their profile and previous tweets. All those tweeting in will also be entered into a give-away draw, for the chance to win a year's subscription to Sky.
The initiative follows the announcement last week that saw Sky become the first business to advertise on Twitter through promoted tweets, promoted accounts and promoted trends to mark the arrival of hit US show Glee on Sky1 HD.
The billboards will be in operation until Friday between 4 and 10pm at 16 major rail stations including London’s King Cross, Liverpool Street, Piccadilly and Victoria, as well as Glasgow Central, Birmingham International and Leeds.