Thursday, April 18, 2013, 11:30
Today, right across Sky, we’re all extending a very warm welcome to global sports star David Beckham OBE, who is joining us in an exciting long-term partnership to get more people involved in sport.
David is a sporting icon and an incredible role model for millions of young people. In his role as a Sky ambassador, he’ll play a leading role in our work to support grassroots sport. In particular, he will help us to use the power of sport in schools through the successful Sky Sports Living for Sport initiative, which uses sports skills and athlete mentors to inspire young people to learn new skills and improve their lives.
Earlier this week, David met a few of the 30,000 young people across Britain who take part in Sky Sports Living for Sports each year. David shared his huge passion for sport with the group and told us more about why he was keen to get involved.
Click play on the screen above to see the interview.