I’m delighted to say that Sky Sports will be showing every F1TMGrand Prix until 2018. Subscribers are in for a real treat as Sky Sports gets ready to show every second of every race, qualifier and practice session. And, as you might expect, they can look forward to F1TM being given the Sky Sports treatment, with in-depth coverage and cutting edge innovation. In short, it promises to be a commitment to each race never seen before on UK television.
Sky was awarded broadcast rights alongside the BBC. As the UK’s two leading sports broadcasters, I’m confident that the partnership will bring increased choice, innovation and breadth of coverage to UK and Irish motor racing fans.
We’ll offer at least half of the season exclusively lives, with all of the live action in Standard Definition, HD, online, mobile and tablet devices, through Sky Go. The remaining races and qualifying sessions will be shown simultaneously with the BBC, whom will also show highlights of all races they don’t cover live.
F1TM is yet another brand new addition to our fantastic portfolio of live sport, following our first Masters from Augusta earlier this year. At Sky, combining quality content with leading innovation is the only way we know to keep subscribers happy and help introduce even more people to Sky Sports. It’s all about giving subscribers evened more choice and value.
Of course this is the year that in which Sky Sports marked its 20th birthday. Subscribers can now enjoy Barclays Premier League and UEFA Champions League football, England Test matches, three of golf’s four Majors, European and domestic rugby union, Super League rugby and a host of other sports events. We’ve never covered so much live action or so many individual sports.
But innovation is important too, to give subscribers as much control and flexibility over how they enjoy the action. We’ve really led the way in HD and 3D. But now we’re delivering mobility of content too, with multi-platform coverage is now available via Sky Go, a service that allows Sky TV customers with Sky Sports access across a range of devices at no extra cost.
The securing of F1TM rights is just part of the ever-evolving Sky Sports’ story.