Cairns, Andy

                        Sky Sports News Transfer Deadline Day

The countdown clock has been ticking all month and time is running out for football clubs across the country to sign the players that could transform their season.

January can be a frantic month in the Transfer Window, with Deadline Day on 31st January the most frantic day of them all. Managers are often desperate to attract new talent, while others will go to great lengths to hang on to their star players. Agents get busy, rumours run wild and at the centre of the drama the team at Sky Sports News try to make sense of it all so we can present an accurate and up-to-the-minute news service for millions of football fans.

We’ll make sure viewers don’t miss a thing as they follow Sky Sports News’ unrivalled coverage of the Transfer Window Deadline Day, whether they are in front of a TV, computer, or using a mobile device. If viewers can’t watch it all unfold on their TVs, they have a range of options, including Sky Sports News on Sky Go, & Sky Sports News Radio.

Earlier this month we launched the Sky Sports News for iPad app, which includes live and on-demand video, rich interactive graphics and up-to-the-minute data. It’s an excellent way to follow the Transfer Window whilst on the move and it’s free of charge to Sky Sports customers and subscribers who take our Entertainment Extra package of channels, which includes Sky Sports News.

Deadline Day on Sky Sports News is now a key part of the football calendar. We’ve even had viewers starting campaigns to make it a Bank Holiday. And it’s not just in the UK. Viewers across the world now enjoy hours of Sky Sports News live. Fox Soccer Channel in the United States will be showing Sky Sports News all evening, TV2 in Norway will show it for much of the day and will even have one of their own journalists in our newsroom reporting on our coverage.

This year there’s the added twist of five Premier League games and a full night of Championship games. That means our Deadline Day coverage will be merged with a Gillette Soccer Special from 7:30pm until 10:15pm. So, as some important fixtures are underway, clubs will also be trying to finalise important signings before the window closes at 11pm.

We’ll be fully utilising the extra resources in Sky Studios, which the Sky Sport News team moved into last July. The Soccer Special panel will be in one of the ground floor studios whilst Jim White, Natalie Sawyer and Bryan Swanson will be live upstairs in the Sky Sports News newsroom with all the latest twists on what should be a fantastic night. And of course, we’ll have reporters at all the key games that evening while other reporters will be chasing all the key transfer deals, checking the rumours, sorting fact from fiction.

It’s taken a huge amount of planning, which is made more challenging by the fact that we’re not yet sure what the big stories will be. The key is for us to be organised but flexible. We’re lucky we have such a great team here with terrific collaboration across departments to make sure it all runs smoothly.

Wherever you are, whatever your club, we’ll bring you Deadline Day news fastest. And if we can make it another unmissable night on TV maybe that campaign to make Deadline Day a Bank Holiday will gather even more support!

Sky Sports News 


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