Read about our approach to reporting and our progress in our Summary Report 2012
We’re building a sustainable business to achieve long term success and create value for our customers
Read about how our bigger picture approach is part and parcel of what we do at Sky
Find out about how we identify the most important issues for our business
We seek feedback from our stakeholders to help us improve what we do
Our senior leadership team guides our bigger picture approach across the business
Find out about how the policies we have support our values of doing the right thing
Read about the recognition we’ve received for our positive contribution
RT @askGrapevineHR: Deborah Baker, Sky: "Getting direct feedback from your people about how you're doing is really important. You soon find…
RT @F4FMA: F4FMA placement host Fiona Ball tells how Sky is innovating to improve performance: http://t.co/OtJlEw7bfX @FiFiball @skybiggerp…
Listen to Jeremy Darroch talk about why we are passionate about sustainability at Sky
Interviewer: So Jeremy, what exactly is The Bigger Picture?Jeremy Darroch: Well, right at the heart of our business at Sky is a commitment to build our business for the long term, a business that’s more sustainable, more durable, and is not solely focused on short-term delivery, but thinks broadly about how do we develop long-term sources of success. And key to that is acting responsibly, and making a broad contribution to the communities that we operate in, and The Bigger Picture is really the way that we pull a lot of that activity together, and put it right at the heart of our business strategy. Interviewer: So what are the main areas where that work of The Bigger Picture is focused? Jeremy Darroch: Acting and behaving responsibly is critical to everything that we do, so whether that be product safety, our editorial integrity, how we deal with customers, suppliers and employees is really at the heart of our activity. But beyond that, we’re really focused on four key areas to develop The Bigger Picture programme more generally, so: the environment, our work in sport, our work in the arts, and, increasingly now, our work now with schools. Interviewer: So a whole lot of things there, but why is this so important? Jeremy Darroch: Well, first of all, we think it’s the right thing to do, and that’s why we’ve put it right at the heart of our business. We’re a big business now, in the UK and Ireland, and we think it’s incredibly important that we act responsibly and appropriately and across all of our operations. And we have got a broad footprint, and we know that, you know, we can reach out, and we can have a positive impact, and not just in terms of our business results, but certainly in terms of the communities that we live and work in, and the people that we come across. But we also know that it’s good for our business. It’s an important way that we can build trust, and as we build trust, particularly in our customers, then we know that they are more loyal to Sky, and they like what we do, they like this activity, and so it’s very central to our overall business direction and success, I think.
Have a look at what our investment in UK content can create
LANGUAGE TRANSCRIPTION CAPTION: New. Unmissable. Exclusive. Original British production.David Attenborough: I’m exploring the fascinating world of plants. Unidentified Female Speakers 1: Inspector Jack Clarke?CAPTION: Outstanding talent.Unidentified Male Speaker 1: I’ll bet he does a little skip in a minute. Unidentified Female Speaker 2: What are you doing wearing my clothes?Unidentified Male Speaker 2: Have you seen this stuff? This is seriously cool.CAPTION: The best of US drama.Dustin Hoffman: Good luck. You want to cross me? Liam McIntyre: The moment between everything for me. Unidentified Female Speaker 3: Now, that’s what I’m talking about. Phoebe Tonkin: You’re a witch. You’re a full-blooded, 100% witch. Kiefer Sutherland: Jake, come on down, okay?Unidentified Male Speaker 3: You okay?CAPTION: Emmy winning series.Unidentified Male Speaker 4: The cold winds are rising. Rich Sommer: Draper, who knows anything about that guy? No one’s ever lifted that rock. He could be Batman for all we know. CAPTION: Returning British shows.Ronnie Wood: Hello, this is Ronnie. So, I’m going to have loads of great stories, loads of great guests. Nick Blood: You totally need a woman, mate. Mark Addy: No, I don’t. Not now I’ve got broadband. CAPTION: Home grown gems.Judi Dench: That’s all I’m going to say. Melvyn Bragg: Is that all we’re going to get?Judi Dench: That’s all you’re going to get. Unidentified Male Speaker 5: Wow!Ricky Gervais: This isn’t his list. Marc Warren: We’ve done it, boys. We’re rich man.CAPTION: Eye-witness reporting.Unidentified Male Speaker 6: They’ve come with dogs and they’ve come in their riot gear. Unidentified Male Speaker 7: We had a few people staring at us, so we didn’t hang around very long. Jason Farrell: No sign of the fire brigade or the police. CAPTION: Sporting innovation.Unidentified Male Speaker 9: We talked about Gareth Bale being the outstanding performer in terms of an attacking threat. Unidentified Male Speaker 10: Through the deadline, but we aren’t finished. Unidentified Male Speaker 11: The Champion’s League Final in 3D. CAPTION: The Latest MoviesTerence Stamp: You’ve seen what we can do. CAPTION: Sky. Believe in better.
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