Our partnership with British Cycling
We’re passionate about our involvement in cycling and since 2008 have worked in partnership with British Cycling, the governing body for cycling in the UK.
We’re involved at all levels; backing the British elite riders, supporting new professional cycling talent and helping Britain’s best to thrive. We support both the GB Cycling Team and also our own Team Sky who propelled Bradley Wiggins to be the first ever British winner of the Tour de France in 2012.
Through our Sky Ride programme we’re providing ways for people to get involved in cycling at a grass roots level. Our Sky Ride City events open up the UK’s cities and towns, creating opportunities for people to ride on traffic-free roads, whilst our recently launched Social Cycling Groups, which allows people to meet up and cycle with others in their area. We’re also increasing accessibility to the sport, helping people with disabilities, and harder to reach groups get involved through all inclusive Sky Ride Locals. With programmes like Go-Ride, we’re also supporting British Cycling as they help keen youngsters improve their skills and get involved in racing.
Going pro with Team Sky
Since Team Sky hit the road in 2010, the team has gone from strength and strength as it has pursued its bold ambition to win the Tour de France and make more fans of cycling. The 2012 season saw a very strong performance with 29 victories and 72 podium positions, maintaining their number one spot in the UCI Rankings. In July 2012, Team Sky rider Bradley Wiggins became the first ever British rider to win this gruelling event. The team is led by Sir Dave Brailsford who in 2012 was knighted alongside Sir Bradley Wiggins.
Team GB on the world stage
We continue to support the elite GB team – including men and women, Olympians and Paralympians - so that we contribute to maintaining Britain’s outstanding record of success. At the London 2012 Olympic Games, the GB cycling team won an outstanding total of 34 medals.
Go-Ride for tomorrow’s stars
For the past four years we’ve been supporting Go-Ride, British Cycling's successful scheme to develop young riders in schools and cycling clubs.We also support Go-Ride Racing, an initiative designed to encourage more young people into entry-level bike racing.
Opening up the streets with Sky Ride
Working with British Cycling and partner councils we open up the streets of major cities across Britain, encouraging people to ride around the traffic-free streets of their city with family and friends. Over 160,000 people participated in 16 city events in 2012 and this year once again we’ll be holding Sky Ride city events all across the UK.
Sky Ride Local
These are free, weekly community bike rides that give people a chance to get out and explore their local area in small groups. Riders can pick a level to suit their age and ability and can meet like-inded people to keep cycling with. This year we’re hosting over 700 groups of between 16 and 24 riders in over 50 areas around the UK.
Breeze Bike Rides
In partnership with British Cycling we’re supporting The Breeze network which helps women find free, fun, local bike rides. The women-only network is informal and relaxed with a whole range of support, training and ride opportunities to encourage new and infrequent riders to ride more often. For the third year running we also support Cycletta, a series of women-only events which are more challenging rides ranging from 40, 60 and 80km routes on safe roads.
Our next steps
The unique nature of the partnership between Sky and British Cycling has been a key factor in cycling’s phenomenal success, so we are delighted to be extending our role as British Cycling’s Principal Partner for another four years to the end of 2016. We will continue to develop our plans to evolve the programme and use the inspiration of our elite riders to drive participation across the UK and Ireland.
Find out about all our cycling activities at http://www.goskyride.com/