Inspiring our customers through programmes about the rainforest
To inspire people to take action, we run rainforest-themed programming across Sky channels.
This has included the premiere of Secrets of the Rainforest and Kingdom of Plants with David Attenborough on Sky 3D, Ross Kemp Battle for the Amazon and Rooftop Rainforest on Sky 1 which followed urban Dusty Gedge in his ambitious effort to build an indoor rainforest on top of Westfield London in Shepherd’s Bush.
We also support wider initiatives such as WWF’s 'Earth Hour', where people all over the world are encouraged to switch off their lights to raise awareness of climate change and of Sky Rainforest Rescue.
In 2012, we also launched our new Sky Rainforest Rescue Better Effect TV advert on Sky channels. Featuring Victoria Wood, this ad highlights how customers can join in and do their bit to protect the rainforest.
Over 160,000 people tuned into our programming weekend in April 2012.
