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20 February 2013
Lily Cole’s Amazon Adventure Screening
Last night we held the exclusive screening of ‘Lily Cole’s Amazon Adventure.’
This short film sees Lily our Sky Rainforest Rescue ambassador, make her first journey to the Brazilian Amazon to see first-hand the projects that have been created to help tackle deforestation. Accompanied by multiple award-winning photographer and film maker, Adrian Steirn, the programme follows Lily on each step of her journey to see how with the Acre state government, Sky and WWF are helping to create a green economy in Acre through rubber tapping and the land certification scheme.
The screening was hosted by Mariella Frostrup who facilitated an in depth conversation with film director Adrian Steirn, Alberto Tavares from WWF-Brasil and of course Lily Cole. All 3 gave an amazing insight into their journey in the Amazon and talked about the issues we face today.
Lily shared stories of her Amazon Adventure and highlighted the importance for everyone to get involved. She talked in detail about some of the amazing projects happening in the state of Acre.“The impact of consumers has huge potential and sustainable practices like rubber tapping can provide real change” Lily Cole.
Lily Cole’s Amazon Adventure comes to Sky Arts 1 HD at 8pm on 17 March.
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Find out about what we do to inspire our customers to raise funds for the rainforest
Find out more about our Sky Rainforest Rescue Pod.
We launched the Sky Rainforest Rescue Pod at London's O2 Arena to give people a chance to experience the unique environment of the rainforest, learn about its importance, and how it can be protected. With its interactive Amazonian floor, quizzes, and a 3D film which took the viewer on a journey of discovery around the Amazon, the pod gives visitors a glimpse of the wonders of the Amazon. We worked with O2 and Greenwichcouncil to organise visits for groups of children from primary and secondary schools, who took part in activities to discover specific rainforest related facts during their visit. Over 230 school children visited the pod.
The pod has also been installed at Hay Festival, the Westfield London Shopping Centre, Forestry Commission sites at Moors Valley and Westonbirt National Arboretum, and at our very own summer festivals for Sky people and their families in London and Edinburgh, showing thousands of people the wonders of the rainforest. The pod continues to tour the country.
Read about our environment strategy, our 10 new targets and all our commitments
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