Betting & gaming



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We purchased the Sports Internet Group in 1999 and re-branded the business as Sky Bet in 2002.  Since then, Sky Betting & Gaming has grown to become one of the industry leaders and its sights are firmly set on becoming the number one leisure betting company in the UK. In order to reach that goal, Sky Bet recruits the most talented, passionate and customer-focussed individuals.

Sky peopleSky Betting & Gaming consists of four core brands: Sky Bet, Sky Vegas, Sky Poker and Sky Bingo and also encompasses the UK’s leading online odds comparison site, Oddschecker. The business uses the latest technology and cutting edge innovation to provide services over a number of platforms. Customers can play online, via the red button on the TV, and via mobile.

Ensuring the customer has a great experience whichever platform they use is a major influence to growing our business and is a key focus for every member of the team based in Leeds and London.

Where do you fit in?

Sky Betting & Gaming is an exciting, growing, technology driven enterprise, and you’ll feel the buzz whether you’re part of marketing, finance, trading or IT. We look for innovative, driven, online savvy people who want to help us change the face of UK betting and Where do you fitgaming, further positioning ourselves as the modern, innovative entertainment company that we are. We’re always on the lookout for great people and typical areas/roles include; product management, production, finance, marketing, odds compliers or fraud analyst specialists. Whichever product you’d like to work on, you can bet there’ll be an exciting role for you within one of the Sky Betting and Gaming functions.

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Sky betting & gaming

Sky betIn sport, nothing’s certain - that’s why it’s exciting. Having a bet on a sporting event adds an extra thrill. There is more passion, more pleasure and more pain. At Sky Bet, not only do we understand sport, but we also understand the rollercoaster of uncertainty, hope and excitement that comes with having a bet on it. 

Sky is renowned for delivering cutting-edge technology to customers, allowing them to watch what they want, when they want and where they want. The same multi-platform experience is offered to Sky Bet customers, who can place a bet online, via their mobile phone or tablet device, and through their TV. Sky Bet prides itself on making sports betting as quick, easy and convenient as possible, so our website and apps need to be fast and easy to use at all times.

Sky Betting and Gaming also operates popular, free-to-enter football prediction game Soccer Saturday Super 6 and Sky Sports Fantasy Football.

Sky Vegas 2The success of Sky Bet led to the launch of Sky’s online casino site, Sky Vegas. Rapid growth has seen it evolve into Sky Betting and Gaming’s most successful product. Boasting a suite of 280+ games that’s second to none in the online gaming industry, Sky Vegas brings the thrills of Las Vegas online. 

Unlike many other online casinos, Sky Vegas games run on flash, which means there is no need to download software in order to play. Casino classics, including Roulette, Blackjack and Slots can be played at Sky Vegas, as well as popular branded games such as Deal or No Deal and Monopoly. It also boasts unique content, such as Cubis and Bejeweled and exclusive games like Soccerettes and Sky Millions.

Sky Poker 2Sky Poker is one of the most distinctive and trusted poker companies and is now one of the biggest players in the UK poker market, with a growing reputation. It's an independent poker room and manages a loyal and thriving player pool.

Since launching in 2007, Sky Poker has grown every year, aided by a constant delivery of innovative products and promotions.  The only site with its own dedicated TV channel broadcasting 24/7 (Sky TV Channel 865), it caters for the full spectrum of players and with many more exiting and ambitions plans in the pipeline, the future looks bright for Sky Poker.

Sky BingoSky Bingo is the latest product addition to the Sky Betting & Gaming portfolio and has enjoyed tremendous growth over the past two years. Customers can join bingo games on the site and engage with others playing the same game. Indeed, chat and community are key elements of the product and Sky Bingo offers an unrivalled user experience that allows players to enjoy and share their wins.

Bingo is one of the fastest growing and most competitive segments of the online entertainment market. Sky has a fantastic opportunity to shake up this crowded market by bringing the power of live television, celebrity, a mainstream brand and Sky’s unique communication and technology assets to the bingo arena.

OddscheckerWith over a million unique users per month, Oddschecker is one of the UK’s most visited gaming sites and is growing at a phenomenal rate. Established in 1999, the award winning site has been one of the most innovative companies within the UK gambling market and has been the first to market with a number of technology-led applications.

Oddschecker continues to expand internationally, working with some of the biggest players in sports media, as well as providing services to our partners. As the UK’s leading odds comparison site we need great people to ensure we continue to be our customers’ number one choice.



The Sky Betting and Gaming marketing department consists of five teams, shaped around the customer journey. From acquiring new business, to providing loyalty incentives for existing customers and reactivating lapsed accounts, the marketing department shares our customers’ passion for betting and gaming.


AcquisitionOur acquisition team is charged with attracting new customers via channels such as TV advertising, affiliates, paid and organic search, display, editorial advertising and much more. The marketing of our free-to-play games, Soccer Saturday Super 6 and Fantasy Football is also managed within the acquisition team.

Loyalty and Retention

Our loyalty and retention team focuses on existing customers, developing relevant and timely offers and promotions designed to keep our players active and prevent customer churn. Regular promotions include Sky Bet’s Loyalty Scheme (whereby customers earn free bets or money off their Sky bill), Sky Poker’s Cash for Points and monthly cashback on Sky Vegas. Loyalty


The win-back team focuses on reactivating lapsed customers. Our customer database is segmented and carefully targeted to ensure customers receive relevant communications and promotions that pay back and generate a return on investment.


The priority customer marketing team looks after ‘VIP’ players. The team optimises the customer’s experience through individually tailored rewards and regular one-to-one communication.

Business Insight

Business insightThe business insight team is a core part of the marketing department, providing customer data, forecasting and modelling for future promotions as well as analysis of past campaigns.

Customer Operations

Customer Operations is made up of two teams; operational development and the contact centre and their overarching objective is to provide an unbeatable customer experience across all Sky Betting & Gaming products. Both teams aim to reduce queries coming into the contact centre by improving the customer journeys on our websites and mobile devices.

Call centreThe contact centre offers assistance to customers from all products via phone, email, chat and social media. All advisors are multi-skilled and aim to provide the highest level of service possible.

Operational development track the customer experience and investigate customer issues and dropout on our sites. They also aim to improve conversion rates for account registration, depositing and verification.


The Technology team designs, builds and runs the websites, apps and IT systems that power the Sky Betting & Gaming products. We’re passionate about using new technology to deliver the best possible customer experience, from mobile sports betting to HTML5 gaming to automated trading systems. We work throughout the delivery cycle of Think, Build, Run.


This is all about using new technology to deliver high quality, innovative products as quickly as possible. The team of architects and business analysts work closely with product owners to define the product roadmaps and the high level technical solutions. We review the latest technologies and look ahead to predict where we need to be and decide which technologies will get us there.

Sky Player Feb 2011Build

The product delivery teams are responsible for designing, building and delivering new websites and internal IT systems. We use Agile delivery processes such as Scrum, behaviour driven development and continuous delivery to build new software solutions quickly and to a high quality. The Design/UX team makes sure the products are easy to use and look great, and the Infrastructure Delivery team designs and builds new platforms so that we have enough capacity at all times to meet the growing demand from customers.

RunSky bet

The run teams are tasked with delivering the best customer experience at all times, which means the sites and apps need to be fast and secure 24 hours per day, 365 days per year. They are responsible for managing the networks, servers, databases and applications in the data centres and managing the deployment of new products. The DevOps team is fanatical about automating processes to improve quality and reduce timescales, for example, automating the way we monitor systems, deploy software and manage environments.


Sky vegasThe Sky Betting & Gaming Finance team is small but has a very wide remit.  Well integrated into the business, the team is able to be reactive to business requirements and support its needs in this very fast-moving Industry.

Day-to-day, Finance are responsible for reporting results to the business and regulatory and statutory bodies, ensuring that all of customer payments are processed properly, managing a large cost base to ensure maximum profitability and assisting the management team with capital spend decision.Sky bingo

Sky Betting & Gaming is regulated by the UK Gambling Commission and the Alderney Gambling Control Commission (AGCC) and the finance team is responsible for maintaining controls within the business that enable it to maintain its operating licences.