Inspiring action

As Europe’s leading entertainment company, we have the opportunity to reach beyond our business to make a positive impact on society. It’s something we know our customers value, and it’s an important part of making sure our business is successful for the long term. 

Young people

Across Sky, we’ve chosen to focus on supporting young people, working alongside schools and youth organisations to help them unlock their potential. Given the power of our brand, it’s an area where we believe we can make a real difference. This year, more than 140,000 young people have taken part in Sky Academy in the UK and Ireland, Sky Foundation in Germany and Sky TG24 for Schools in Italy. Over the coming year we’ll be expanding what we do, in line with the size of our businesses, in each of the countries where we live and work.

UK & Ireland: Sky Academy

Sky Academy uses the power of TV, creativity and sport to help young people unlock their potential.

Germany: Sky Foundation

The Sky Foundation supports projects encouraging young people to exercise more and follow healthy lifestyles.

Italy: Sky initiatives

Our Sky TG24 for Schools programme offers secondary school students the opportunity to see behind the scenes and learn about the media.


In the UK, our partnership with British Cycling has continued to inspire people to get on their bikes.

Sky Rainforest Rescue

Our Sky Rainforest Rescue campaign with WWF inspires customers to join with us in helping to protect one billion trees in the Amazon.

How we’re doing 2014/15

Read about our continued progress across each of our focus areas in 2014/15...

Latest news

Jessica Ennis-Hill encourages more girls to take up sport

Watch our video

Watch our video

Sky Academy is a commitment that we’re very proud of. Find out about our Sky Academy initiatives for young people in the UK and Ireland.