Positive contribution

We make a positive impact through our contribution to economies and by investing in the arts and sport.

Economic contribution

As a successful and growing business, Sky makes an important economic contribution to the five countries in which we operate. We contribute £7.6bn to GDP across the UK, Ireland, Germany, Austria and Italy, and we generate £1.8bn in tax revenues. A total of £1.2bn goes to the UK Exchequer, meaning we continue to be one of the UK’s biggest tax payers.
We employ more than 30,000 people across the UK, Ireland, Italy, Germany and Austria and taking into account our supply chain of around 7,000 suppliers we support nearly 130,000 jobs across Europe.

Sky understands the importance of making a positive contribution to the communities in which we live and work. Our total group-wide community investment this year is £19.7 million and reflects our continued focus to support young people to unlock their potential.


Investing in creative industries

Investing in the creative industries

To be a successful business it is important that the industry in which we work is also successful. Sky acts as a powerhouse for the creative industries in Europe, investing £5.2 billion in quality news, sports and entertainment content. This enables us to offer the best and broadest range of programming for our customers across Europe. Here are some of our highlights:

UK & Ireland: In addition to the launching of our critically acclaimed crime drama, The Last Panthers, we also saw the return of successful shows including The Tunnel, Stella, Penny Dreadful and Mid-Morning Matters, demonstrating the growing maturity of our original productions. Our relaunch of Sky Movies as Sky Cinema has improved the service given to customers, for example, through a new movie premiere offered every day.

Germany & Austria: Production is well underway on our first major original commission in Germany, Babylon Berlin, due to air in 2017 and production is set to start in the coming year on a series adaptation of Das Boot, the Oscar nominated film by Wolfgang Peterson.

Italy: We have celebrated the launching of ‘Young Pope’ across the group, filmed in Italy by Academy Award winner, Paolo Sorrentino. Also, the new Sky Arts Production hub and it’s latest multi-country project, Master of Photography, opened in July.

Investing in sport

We are one of the largest investors in sport in Europe, helping to fund a wide range of sports and get more people watching and playing. Last year, we delivered record viewing right across the group, offering customers over 80,000 hours of live sports coverage. Here are some of our highlights:
UK & Ireland: The 25th anniversary of Sky Sports was celebrated through deals to become the exclusive home of Formula 1 from 2019, four golf majors and the Ryder Cup for the first time. We have also secured a deal with the ICC to show men and women’s cricket world cups until 2023, La Liga, and international rugby from the southern hemisphere. Furthermore, we are giving millions of viewers in the UK and Ireland access to selected moments from some of the world’s biggest sporting events following the launch of Sky Sports Mix in August. Available at no extra cost to all Sky TV customers, the channel will help them get even more value from their subscription.
Germany & Austria: Sky Sports will show 93% of Bundesliga matches until 2021. As well as exclusive live rights to key golf tournaments including the US PGA Tour and The Open. These complement our other key rights such as Formula 1, UEFA Champions League and ATP tennis and means we have certainty on our proposition and excellent visibility on sports costs for the next five years.
Italy: We secured the UEFA Euro 2016 rights and all 32 games of the Copa America Centenario tournament this summer. In motorsport, we again saw record-breaking performances on screen as the MotoGP 2015 season finale set an all-time record with over ten million viewers and a 48% share of total viewing. Formula 1 also continued to grow its ratings, with viewing to the latest season up 12% year on year.