Making the Sky experience safeWe want Sky to be the safest place for families to enjoy content, online or on screen. We provide our customers with effective, easy-to-use tools such as our award winning Sky Broadband Shield to help keep families safe.
Earlier this year Sky Broadband Shield was automatically switched on for all new and existing customers. It helps families filter online website content across all internet-connected devices in the home. This is the default setting for all our customers, unless they tell us otherwise. We also develop partnerships to help inform our offering and play an active role in wider industry discussions, such as:
- We are a founding member of the Royal Foundation Taskforce on the Prevention of Cyberbullying, an industry-led taskforce to support young people and their families affected by cyberbullying
- Working with and investing in the Internet Watch Foundation (IWF) and ratings institutions in Germany who advocate internet safety for young people. This partnership includes investment from Sky.
- Supporting 'Safer Internet Day' and our partner Internet Matters in the UK and Ireland
- Safer Internet Centre membership in Italy which aims to increase awareness of internet safety
On-screen, we provide a range of family-friendly settings and products to helps kids and their families access our programmes safely. We offer pin protection across our channels on relevant channels, age-rated programmes and movies and according to the time of day.
This year we also launched our Sky Kids app which offers a fun and safe way for kids to enjoy the widest range of the most popular kids TV programmes, with a bed-time setting and settings for parents to limit the content their kids can access.
As part of our broadcasting license, we are required to operate as an open platform, meaning any type of channel is entitled to obtain a listing on our Electronic Programme Guide (EPG). We provide a range of tools and controls to manage adult content in line with the appropriate regulations for each of our territories, including PIN protection. In Germany, it is illegal to broadcast adult content as a broadcasting station.